Building brands and go-to-market is my passion. What’s yours?
From global enablement programs to customer-aligned messaging, I turn strategy into action across teams, regions and markets.
I’m Maria Hatzi, a senior program leader and strategist with 10+ years of experience driving value proposition development, go-to-market design, and solution alignment across B2B, SaaS, cybersecurity, and service-driven industries.
Whether supporting global vendors or scaling regional programs, I help organizations shape strategies that resonate with customers, align teams internally, and deliver real outcomes. My background spans business analysis, brand positioning, and cross-functional execution—bringing together insight, clarity, and structure at every stage of growth.
If you’re navigating complex change, launching something new, or simply ready to align your teams around a clear direction, we may have a lot to talk about.
My Approach
Clarity. Connection. Execution.
I lead with curiosity and structure. That means asking the right questions, mapping assumptions, and designing programs that actually work - across people, processes, and priorities. I look closely at where each team or function is coming from - what drives them, where they’re strong, and where things might fall through the cracks.
I build programs that bring alignment across roles, regions, and cultures, bridging gaps, not just managing around them.
What I bring to the table:
Strategic thinking grounded in real-world delivery
A collaborative mindset that aligns people across functions
The ability to connect market insight with internal momentum
A bias for action, without sacrificing depth
I’ve led growth and transformation programs across sales, marketing, product, and partner teams, always with a focus on turning insight into execution, and creating shared direction that people can rally behind.
“I believe growth happens when structure meets empathy. I help teams expand their impact by aligning around purpose, bridging silos, and turning complexity into shared success.”
What People Are Saying
“Maria is a great listener, has an eye for detail and on top of being a great program manager who takes on every new project with a smile and breaks it down into tasks, she is also an easy-going person who brightens up any room she walks into.”
— Diana G. ISV Alliance Lead
“I recommend Maria highly. She is a strong marketeer with good attention to detail. She is proactive and always willing to 'go that extra mile'. On top of that, she is a genuinely nice person to work with.”
— Ellis D. Channel Executive
“Maria combines best-of-both-worlds in sales and marketing with her unique approach and vision. I can also highlight her ownership and the way she build bridges between people. No surprise, that this comes with results. And a colleague looking forward to the next project!”
— Gijs T. Business Development Manager
“Maria is an awesome marketing pro! She has helped us build a concentrated, effective strategy from NOTHING, that started yielding results quickly. Her advice is always tailored to our specific situation and she is always very personable, approachable and professional. Highly recommended to anyone trying to build or advance their marketing strategy.”
— Jeff S. MSP Business Owner
Let’s Connect.
maria@mariahatzi.nl
(+31) 06 18679137
Almere, Netherlands